Your Media Growth Accelerator
About Us
Our collective expertise, experience, creativity, and knowledge of TV advertising sales, gained over the last three decades, metamorphosed us into a unique consulting agency exclusively representing leading domestic media brands in local and national markets and offering clients direct access to target audiences via a plethora of time-tested and bespoke solutions across all media (new and traditional) platforms.
Client-first, transparency, innovation, targeted reach, results, and cost-effectiveness, makes ONTRACK a strong partner for your business.
Our Differentiated Offering
Our talented team believes in the #Newinnovations strategy. The core of our team’s work lies in challenging conventional thinking and delivering the right combination of new and time-tested audience engaging solutions.
Ontrack team members have worked with some of the best publishers and brands in the country, across GEC, NEWS, Music, Movies, etc, in multiple languages and markets.
Ontrack covers every possible available media tool and works with their stakeholders in delivering a fantastic ROI model.
Vision
We are building a visionary media-tech platform that will challenge traditional methods and radically change the way advertising revenues are generated for TV, PRINT, RADIO and OUTDOOR - globally.
Mission
To deliver a seamless, transparent, executable, cost-effective solution, that exceeds expectation for our media partners and corporate clients.
Our Team
An explorer who loves trekking, traveling, and playing tennis at a competitive level.
A media specialist with two and half decades of domestic and international experience. Rakshit has worked with reputed organizations such as The Times of India Group, Channel4 Network (UAE), TV Today Network, Zee Entertainment, Rediffusion Y&R & Aidem Ventures (Erstwhile NDTV Media). He has worked across print, radio, digital, and television mediums. For over a decade, he has been a part of senior management specializing in sales, marketing, and business development. He has successfully built and led teams that have delivered to the delight of stakeholders’ expectations. After founding a media-tech set-up WEBTIMES in 2019, he is into brand advisory, talent scouting and building business ground-up.
Alok Rakshit - Founder, CEO
A fitness enthusiast who loves to travel for work and leisure both.
With over 15 years of experience in Sales & Marketing in Aidem, Reliance and Vodafone, he brings his vast experience in Business Development, Sales, Customer Relationship Management (CRM), Marketing Operations, and Event Management to lead the Sales and Operations at Ontrack.
Saugat Baanerjee - Director
Always young at heart, yet firm and a taskmaster in making decisions on behalf of the management.
An expert in HR and Admin who has traversed across FMCG, Hospitality and Broadcast industry. He has been awarded several prestigious awards in the HR field and mentored founders, CEOs and large corporates in his extraordinary career of 55 years.
S. S. Rajan – VP, HR & Admin
An expert hoopster (basketball) and an acclaimed Badminton champ.
For two decades, successfully turned around and accelerated the sales and profit of the media brands like Radiocity, CNBC TV18, Sony TV, TV9 Group( Andhra / Karnataka / Gujarat / Maharashtra News Channels), Mahuaa ( Bhojpuri Channel), Aidem Ventures, Suvarna News ( Karnataka News) & Wizcraft.
Dr. Hitu Mahajan - Business Lead - North
A nature lover, a social worker for cancer patients. He loves to swim and follow competitive cricket.
For the past 27 years, he has successfully led sales engagements with numerous regional and national broadcasters such as Doordarshan, OTV, Kolkata TV, Tara News, Tara Music, TV South Asia, Naxatra News, Rose TV, Music Fatafati, Kalinga TV, Amrita TV, Rongeen TV, Food Food, Incoda.
Sanjeeb Uttarkabhat - Business Lead, West
An avid traveller, a social media butterfly who believes in living in the moment - always!
A sales and marketing professional with over a decade of experience having worked across India Today Group, Rajasthan Patrika, Suryan FM , 104 Fever FM & Business Standard.
Jayashree Chowdhury - Business Lead - South
A passionate footballer and an avid cricket enthusiast who dabbles with playback singing in his spare time.
A dynamic sales person, who possesses fantastic exposure in Bengal and surrounding markets for 2 decades. He has worked across great organizations such as INCODA, Misty FM, Tara Bangla & Kolkata TV.
Santanu Sarkar - Business Lead - East
A keen genealogist with a passion for Family History in British India.
Karen has joined us with over 20 years of experience with varied roles and industries. A specialist in Customer Life Cycle Management - Customer Complaints, HR Retention and Retail. She has dug her heels with large corporates such as Reliance Communications, Vodafone and Grey Worldwide.
Karen Ansar - Sr. HR Lead
A music enthusiast and a passionate traveller.
She was associated with Signpost, FinancePlus (part of WPP), AIDEM (NDTV), Cheryl's Cosmeceuticals and IDBI bank with overall 10 years of experience in the Media industry.
Ankita Gracias – Sr. Manager Finance & Collections
Our Partners
Kolkata TV
Bengali NEWS
Rose TV
Bengali GEC
Rongeen TV
Bengali Kids Entertainment
Many more to come!
Watch this space!